License & attribution

Usage of our tools

The Digital Reality Gap framework and the Digital Reality Canvas are released under a Creative Commons Attribution-ShareAlike 4.0 license (CC BY-SA 4.0). PageRadar’s brand, the Digital Reality Score as issued on digitalrealityscore.com, Digital Reality Audits and PageRadar SIGNAL are reserved. This page also sets out the terms of use for the site.

The license: CC BY-SA 4.0

The framework and the Canvas are licensed under the Creative Commons Attribution-ShareAlike 4.0 International License. You are free to:

  • Share:copy and redistribute the framework and Canvas in any medium or format.
  • Adapt:remix, transform, and build upon them.
  • Do both for any purpose, including commercially:internal use, teaching, workshops, consulting, and client work.

Two conditions

  • Attribution:give credit to PageRadar, link to the license, and indicate if you made changes.
  • ShareAlike:if you adapt or build upon the material, license your version under the same CC BY-SA 4.0.

How to attribute

When you use the framework or the Canvas, include this credit:

Please credit

Digital Reality Gap framework and Digital Reality Canvas by PageRadar, licensed under CC BY-SA 4.0.

Reserved by PageRadar

The open license covers the framework and the Canvas, not PageRadar’s brand or official products. You are free to build tools on the open method, but the following are reserved and require written permission:

  • Presenting a score as an official Digital Reality Score, or an assessment as an official Digital Reality Audit.
  • Selling assessments as official PageRadar evaluations.
  • Using the names “Digital Reality Score”, “Digital Reality Audit”, or “PageRadar SIGNAL” for your own tools or services.
  • Using PageRadar verification marks or badges.
  • Implying partnership, certification, or endorsement by PageRadar.

Agencies, consultants, educators, and businesses may use, share, and adapt the Digital Reality Gap framework and Digital Reality Canvas under CC BY-SA 4.0, including commercially, as long as they provide attribution and share adaptations under the same license.

“PageRadar”, “PageRadar SIGNAL”, “Digital Reality Score”, and “Digital Reality Audit” are trademarks or official designations of PageRadar.

You are free to measure alignment yourself using the published framework and methodology. What is reserved is presenting the result as an official Digital Reality Score. Official Scores are published only on digitalrealityscore.com, each with its methodology version.

The CC BY-SA 4.0 license applies to the Digital Reality Gap framework and Digital Reality Canvas as copyrightable materials. It does not grant permission to use PageRadar’s trademarks, marks, official assessment names, certification marks, software, or official designations in a way that implies endorsement, partnership, certification, or official status.

Applying the framework

PageRadar maintains the framework and operates digitalrealityscore.com, where official Digital Reality Scores are issued under the published methodology and the independence policy. For permission to use a reserved name, email [email protected].

Terms of use

The framework section of digitalrealityscore.com (and digitalrealitygap.com) is provided by PageRadar as an informational resource for the Digital Reality Gap framework. The content is offered in good faith and “as is”, without warranties of any kind. PageRadar is not liable for decisions made on the basis of the framework, the sample figures shown, or any material downloaded from the site.

For licensing, commercial use, or any question about these terms, write to [email protected].

This page combines usage guidance, license, and terms in good faith and should be reviewed by a qualified adviser before it is considered final.

Back to the framework

Get the Canvas

Download the Digital Reality Canvas

The one-page template for mapping the gap. Print-ready PDF, built for working sessions.

Want to see the method first? Read how to run a Digital Reality Check →