Benchmarks
How companies like yours score
A Score means more next to its peers. Benchmarks compare the median Score and Evidence Coverage across cohorts, including the moments when representation tends to break: rebrands, funding rounds and acquisitions.
Preview: the cohort values below are illustrative. They show the structure benchmarks will take, and will be replaced with measured values once enough companies in each cohort have been scored.
Industry
| Cohort | Companies | Lower quartile | Median | Top quartile | Median coverage |
|---|---|---|---|---|---|
| B2B SaaS | 240 | 60 | 71 | 84+ | 79% |
| Logistics & freight | 90 | 51 | 62 | 73+ | 74% |
| Life sciences | 70 | 55 | 66 | 78+ | 58% |
| Cybersecurity | 110 | 58 | 69 | 80+ | 77% |
Geography
| Cohort | Companies | Lower quartile | Median | Top quartile | Median coverage |
|---|---|---|---|---|---|
| Headquartered in Europe | 380 | 56 | 67 | 79+ | 73% |
| Headquartered in North America | 310 | 59 | 70 | 82+ | 80% |
Company size
| Cohort | Companies | Lower quartile | Median | Top quartile | Median coverage |
|---|---|---|---|---|---|
| 51–200 employees | 260 | 55 | 66 | 78+ | 68% |
| 201–500 employees | 190 | 58 | 69 | 81+ | 76% |
| 501–1,000 employees | 120 | 61 | 72 | 84+ | 82% |
Recent change
| Cohort | Companies | Lower quartile | Median | Top quartile | Median coverage |
|---|---|---|---|---|---|
| Rebranded in the last 24 months | 45 | 41 | 53 | 64+ | 81% |
| Acquired in the last 24 months | 38 | 46 | 57 | 68+ | 75% |
| Raised in the last 12 months | 85 | 57 | 68 | 80+ | 72% |
Demo profiles against their cohorts
Fictional companies, real methodology. Each profile shows where it sits within every cohort it belongs to.
- AcmeB2B SaaS · Europe · 201–500 Moderate gap 68 79%
- Halden AnalyticsB2B SaaS · Europe · 501–1,000 Aligned 92 93%
- FerrowLogistics software · Europe · 201–500 Significant gap 40 88%
- Quillon TherapeuticsLife sciences · Europe · 11–50 Aligned 87 54%
Planned cuts: public and private companies, market category, and recently rebranded, funded or acquired companies by year. Benchmarks will be published as research, with sample sizes and dates on every figure.