[ 01 ] · The Digital Reality Gap
Business Reality
What is actually true today: your products, people, customers, markets and capabilities.
BUSINESS REALITY
What the company is
Every company has all three versions. The gap is how far apart they have drifted.
Where verification starts
Before asking whether AI reflects your source of truth, establish whether your source of truth is true.
On the Canvas
- 1 · Real Value
- What do you truly deliver? What outcome do buyers actually get?
- 2 · Target Buyer
- Who do you help, and why you? What are they trying to solve?
Where its answers come from
- Declared
- Supplied by the company, and confirmed by the people who own it. Blocks 1 and 2 can only ever be this.
In the claim chain
- 1TrueIs it actually true?
Verified against the business itself, with a name and a date. Your website does not count as proof.
The whole chain: True → Stated → Evidenced → Understood
In the Digital Reality Score
In the Digital Reality Score, Business Reality is estimated as a probability for each claim, from independent evidence and from answers given by verified people at the company. Where it cannot be established, the claim stays unresolved and lowers Evidence Coverage instead of the Score. Methodology